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Why underwrite?
If you are a business or
operate a small business, then it is in your interest to get your
name out to the public in the most effective and efficient ways
possible. A good share of small businesses simply do not have the
dollars to put into large-scale advertising campaigns in the
newspaper or on commercial radio stations. And, perhaps your customer
base doesn't pay much attention to being hammered by those dreadful,
repetitious advertisements.
Foundation Radio is
community-based broadcast stations. We do not have to do what the
commercial stations do. We are not constrained by making huge amounts
of dollars to feed large staffs and big buildings. We are able to put
forth entertainment and other programming designed specifically for
the community. And, since most businesses in smaller communities draw
from a 10-mile radius for their clientele, that makes us perfect.
The FCC says non-commercial
radio cannot broadcast commericals. In otherwords, we cannot call the
listener to action such as, "Call today." Also, we cannot
say your product is the "best" or any qualitative
measurement. Well what can a non-commercial station do?
Foundation Radio offers
instead "underwriting credits" which basically means that
we tell the listeners all about your fine business and how to contact
you. We cannot ask them to pick up the phone and call you, but by
having your name in front of them many, many times each day, each
week and each month, they will remember you when it is time to call someone.
And, beyond that, we offer
you placements all throughout our myriad web sites. You will be
listed in the FinditFast Directory
and have link buttons which can bring people directly to your web
site. Don't have a web site? Not to worry. We will provide you with a
page or two or three as necessary to show everyone your efforts and,
since the internet isn't regulated like over-the-air broadcasts,
these pages can definitely help to bring customers to your door!
Yes, big institutions
sometimes come on board because they want their names associated with
our fine quality, community-based programming. And, yes they can
benefit in the same way that you will. But, it's the bread-and-butter
base of the small business owner like you that make it possible for
us to continue. And, in return, we can give back more value than any
other type of broadcast-and-internet program.
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